Who is who
Katja van Putten
For Katja, the creation of Fé. was the fulfilment of a long-cherished dream. With an endless passion, she promotes honest communication, commitment, authenticity and engagement. Katja bears the ultimate responsibility for strategy and vision, but she is not one to hold the reins tightly. It is more important to her that everyone at Fé. should be able to grow. Katja is an inexhaustible source of vision and ideas, who has conquered her constant struggle against the clock by creating a parallel universe in her car. She loves to welcome guests into her homely kitchen and has a passion for fine wines and photography.
Katja carries the ultimate strategic and conceptual responsibility for every campaign.
Together with Katja, Dettie is one of the founding mothers of Fé. It is thanks to her gift of combining perseverance and efficiency with passion and vision, that Fé. has become such a strong agency. Dettie is the cornerstone of Fé. She brings order into chaos and deals with all financial, HRM and day-to-day issues. She may be dealing with 10 issues at once but she still has time for a chat. Dettie will do anything for her team and is the environmental and social conscience of Fé. It is obvious to everyone who knows Dettie that respect and openness are important to her. Not to mention beautiful shoes. And friendship. And books. And chocolate. And morning runs in the park.
Dettie perfectly complements Katja, sharing values and convictions and advising on production issues.
Down to earth and with dry sense of humour, Kat holds the reins of everyday office life. She is the practical member of the team, the friendly voice on the phone, and the reliable rock for all her colleagues. If you have a question about the office, she will answer it, resolve it, give it a job number, file it and invoice it. She is Dettie's closest assistant in production support. She speaks six languages fluently and not a comma or a spelling mistake escapes her relentless corrector's pen. Kat is a committed socialite, with a weakness for workshops and a soft spot for training. She is also highly gifted when it comes to handicrafts. Handbags, gift cards, scarves, jackets, gifts… you name it, she can make it.
Kat is the office manager, corrector and supports the production process.
Catherina knows the dos and don'ts of communication better than anyone. With her experience gained working for a number of major agencies, she is now a formidable expert in branding and communication. Catherina contributes to your brainstorming sessions from a critical and constructive perspective, and then makes sure that things get done. If you want straight advice, that is what you will get. She dances through her work just like the rest of her life. The tango is her absolute passion. If she is not dancing, you will find her cooking for the many friends she invites to her home. Once you have sat down at her table you will want to return.
Catherina's roles include account manager, budget controller and coach to the account team.
Marieken does not beat about the bush. She jumps right in. You will not find a better strategic brain anywhere. She draws up strategic and tactical plans with the precision of a Swiss watchmaker. At the same time, she masters the art of account management perfectly. Marieken has started organising it before you have even finished asking the question. She does her work thoroughly and evidently enjoys it. Marieken is known for her clear, direct approach. Do not be deceived, though: she is kindness itself. People to see, jumble sales to visit, parties to attend, shuttlecocks to abuse... Marieken wants to experience it all. Although perhaps not quite so much in the mornings.
Marieken is a communication strategist and account manager and keeps a close eye on digital developments.
Caro has been the driving force behind the research department since the beginning and she is still right at the heart of it. As an expert in research techniques she will find an answer to every question, no matter how complex. There are no problems in her eyes, only challenges. She has a particular flair for giving presentations. Not so very long ago this formidable lady was a communication account manager and she still keeps a close eye on the communication campaigns. A critical eye, a wicked sense of humour and a true love of life – that is Caro. Above all she is a real people person, both at work and at home. If you want to get hold of Caro, you will have to be quick. She has enough energy to power a small country.
Caro is responsible for research and supports all the campaigns with insights drawn from literature and field research.
Sarah Van Ourti
We have a slight suspicion that Sarah has a secret identity. She is actually a Bond girl, who knows everything that is going on. That's right, everything. She devours piles of literature, newspapers and gossip rags. Her brain processes this information overload into crystal-clear analyses. She no doubt owes this ability to her past life as a researcher. Under her pen the driest, most complex material is transformed into pure delight. She speaks in poetry. As a copywriter she also helps to define strategy and sometimes works in the research department too. Less well-known are her love of gory horror films and dreadful B-movies. She hides her dark side perfectly behind her cheerful, jolly and frivolous appearance.
Sarah is a strategic and conceptual copywriter.
No matter the assignment, she will come back to you with an ingenious, creative and fully developed concept. She keeps up with the latest trends with a remarkable combination of experience and intuition and a sharp, strategic mind. She has a strong eye for detail, but she will ruthlessly eliminate everything that is superfluous. Lena loves distilled communication, campaigns that make an impact through their simplicity, originality and directness. And that matches her personality perfectly! Lena is a peaceful, happy person who seeks out reality and authenticity in everything she does and everyone she meets. She has always had an innate sense of beauty. Her home is ample proof of that.
Lena designs and shapes creative concepts and guides them through to implementation.
Isabelle is an amazing source of original ideas and very much in demand around the brainstorming table. She breathes life into creative concepts with sensitivity and precision. Isabelle knows what she is doing. No detail escapes her all-seeing eye. She knows how to pour beauty into ordinary things and emotion into her creative work. So you want a moose on the moon or an elf in an elevator? She will draw you one in a moment. Her delightful illustrations can already be found on the pages of children's books. With her wonderful imagination, her predilection for home-made crafts and her radiant personality, she could be a relative of Amélie Poulain. She enjoys life to the full and her motto is 'everything will be all right'.
Isabelle creates concepts that are finished to the last detail, participates in brainstorming and has a passion for illustration.
When Els laughs, the world stops to listen. Her sparkling personality is perfectly reflected in her refreshing graphic designs and digital creations. She plunges into her work with dedication and an irrepressible sense of humour. A little extra here, something different there: she always finds a solution and never loses her creative thread. With the swiftness of a cheetah and the finesse of a hummingbird, every creation gets an Els makeover. Beautiful, refined... just right. That is the way she lives her life. Els always follows her heart, and it is a big heart. As big as her range of interests, extending from philosophy to studio 54 parties.
Els refines graphical online strategies and works on web design and implementation.
Before you can finish your sentence, Marina has got the whole story in the paper. She has been our liaison with the press and media for more than eight years. She knows every media professional, journalist and editor by name and is a welcome guest on editorial boards. She is a talented spokesperson and handles every query professionally and effectively. Marina also works on strategy, helping to define the perfect PR approach. When Marina walks into the room, the sun begins to shine. This stylish, enthusiastic lady talks a lot, and she says it beautifully. Her linguistic sparkle betrays her passion for books and love of words.
Marina is responsible for PR and press relations and acts as a sounding board for all campaigns.
Rose-Line is our permanent freelance PR person for the French-speaking press. She carries off this role with 'grande classe'. Thanks to her background as a freelance journalist, she knows what works and what doesn't. As a press attaché Rose-Line gained considerable experience of the world of culture and music. Rose-Line goes through life with a song. Always cheerful and friendly, she is dedicated to her work and has a talent for opening doors with the French-speaking press.
Rose-Line is responsible for PR and contacts with the French-speaking press and media.