Organ donation

{ Communication }

{ PR }

{ Research }

Assignment: 

An awareness campaign on organ donation, aimed at young people and their families and seeking to recruit more donors.

APPROACH: 

It is very difficult to ask relatives who have just lost a son, daughter, brother or sister to give their consent for organ donation. If young people have made their wishes clear before death, that decision is much easier.

 

We developed an eye-catching campaign with a powerful image and message to make young people aware of the importance of organ donation, to encourage them to talk to their families about it and to let their relatives know that they are willing to donate their organs in the event of their death.

Result: 

A huge number of copies of the information brochure were requested and it was reprinted several times. Young people put "I am a donor" cards in their wallets. This allowed them to make the decision on organ donation easier for their relatives in the event of their death.

 

The campaign was nominated for the Triple A Awards in 2008.

  • Book of poetry and brochure

  • Postal Cards

  • banners

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